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Studentische Unternehmensberatung Startup

Competitive analysis for strategic market positioning

A European investor commissioned Confluentes to create comprehensive competition profiles in the area of technical supply solutions. The aim was to compare the market position, product diversity and business models of leading companies in order to prepare well-founded strategic decisions. With the help of publicly available data, databases such as Orbis and professional research depth, the project team developed meaningful, visually prepared profiles.

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Casestudy / Example project

Case Study: Detailed competition profiling in the area of technical supply solutions

Client: Private equity investor with focus on healthcare and industrial goods

Topic: Strategic benchmarking of market leaders

The project focused on the systematic comparison of three internationally active companies based on relevant dimensions such as turnover distribution, geographical reach, innovative strength, business model structure and production locations.

Result: Clear differentiation & visual comparability

The analysis showed significant differences in the strategic orientation, profitability and market penetration of the companies. The comparison provided valuable insights into market mechanisms and identified concrete starting points for investment strategies.

The following steps led to the successful completion of the project

In-depth research based on publicly available information, company reports and specialized databases

Systematic comparison of companies along central analysis axes: - Product portfolios & key innovations - Regional distribution of sales - Business models (B2B, B2C, D2C) - R&D intensity & production infrastructure - History of strategic acquisitions

Preparation of a professional analysis document with executive summary, visualizations & recommendations for action

A typical project workflow with confluentes

Projektanfrageerhalten.

Angebot & Auftragserteilungerhalten.

Beraterauswahl & Briefingerhalten.

Projektstart & Durchführungerhalten.

Projektende & Übergabe der Ergebnisseerhalten.

Zum detailierten Projektablauferhalten.

Projektablauf

Projektanfrageerhalten.

Angebot & Auftragserteilungerhalten.

Beraterauswahl & Briefingerhalten.

Projektstart & Durchführungerhalten.

Projektende & Übergabe der Ergebnisseerhalten.

Details Projektablauf

Confluentes studentische Unternehmensberatung WHU

The project shows how Confluentes can create reliable decision-making bases even in complex markets with a clear structure and data-based approach. Visual comparability in particular has significantly increased added value for our customer.

Johannes Niemöller

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